Product Creation Story

An idea!

The idea came to me one night in the summer of 2017.  I used to wash my hair at night and go to bed with my damp hair twisted into a microfiber turban.  This was my go to method for stying my hair... especially in the summer because I never felt like using heat on my hair.  This was partly because I try to keep my hair healthy, but also (if I'm honest) because I'm lazy when it comes to my hair!

I literally thought of this as I was going to sleep that night.

So, first thing in the morning I mocked up a prototype using a headband and paper strips.  This photo was taken that morning on my kitchen table which is where a lot of great ideas are born.

new method for heatless curls

This is a picture of me demonstrating the concept to my husband and kids.  They weren't as excited about it as I was, but they have certainly come along for this crazy ride.

easy soft overnight curls

I designed Octocurl (although back then it didn't have a name) with styling options in mind because traditional curlers lack versatility.  These are some of the types of curls and waves I had in mind when envisioning Octocurl's methods and use.

overnight beach waves spiral curls soft loose curls 

My mind was filled with ideas for how to use the strips to curl, wrap, bend, twist, & braid the hair into different shapes. 

easy overnight curls and beach waves

And that brings us to Part 2 of this story which was the product testing.  I had prototypes made by a seamstress in my town and played with styling methods all summer! Click here to see photos.